store links update

Author: mikehoffms

microsoft-edge/devtools-guide-chromium/customize/extensions.md

@@ -16,7 +16,7 @@ In addition to the tools available in Microsoft Edge DevTools, you can add new t
 <!-- ====================================================================== -->
 ## Find an extension that extends DevTools
 
-The Microsoft Edge Add-ons site has a **Developer tools** category that contains extensions that typically extend DevTools.  See the [Developer tools category](https://microsoftedge.microsoft.com/addons/category/Developer-Tools) at the Microsoft Edge Add-ons site.
+The Microsoft Edge Add-ons site has a **Developer tools** category that contains extensions that typically extend DevTools.  See the [Developer tools](https://microsoftedge.microsoft.com/addons/category/Developer-Tools) category at the Microsoft Edge Add-ons site.
 
 There is no way to know if an extension extends the DevTools **Activity Bar**, without running it or looking at its source code, but the **Developer tools** category at the Microsoft Edge Add-ons site is a good place to look.
 
@@ -26,7 +26,9 @@ There is no way to know if an extension extends the DevTools **Activity Bar**, w
 
 To install an Edge Add-ons extension that extends DevTools:
 
-1. Go to the [Edge Add-ons](https://microsoftedge.microsoft.com/addons/) website, such as the [Developer tools category](https://microsoftedge.microsoft.com/addons/category/Developer-Tools), and go to the extension you want to install.  For example, go to the [React Developer Tools](https://microsoftedge.microsoft.com/addons/detail/react-developer-tools/gpphkfbcpidddadnkolkpfckpihlkkil) extension:
+1. Go to the [Microsoft Edge Add-ons](https://microsoftedge.microsoft.com/addons/) site, such as the [Developer tools](https://microsoftedge.microsoft.com/addons/category/Developer-Tools) category, and go to the extension you want to install.
+
+   For example, go to the [React Developer Tools](https://microsoftedge.microsoft.com/addons/detail/react-developer-tools/gpphkfbcpidddadnkolkpfckpihlkkil) extension, which is the example used for the steps below:
 
    ![The React Developer Tools page on the Microsoft Edge Add-ons site](./extensions-images/react-add-on-listing.png)
 

microsoft-edge/extensions-chromium/developer-guide/alternate-distribution-options.md

@@ -20,7 +20,7 @@ Generally, extensions are distributed through the [Microsoft Edge Add-ons](https
 
 1. Network administrators want to distribute an extension throughout their organization.
 
-Extensions that aren't loaded from the Microsoft Edge Add-ons site are called _externally installed extensions_. The following are alternate methods of distributing externally installed extensions:
+Extensions that aren't loaded from the Microsoft Edge Add-ons site are called _externally installed extensions_.  The following are alternate methods of distributing externally installed extensions:
 
 * Use the Windows registry (Windows only).
 * Use a preferences JSON file (macOS and Linux).

microsoft-edge/extensions-chromium/developer-guide/best-practices.md

@@ -26,4 +26,4 @@ Build an extension that conforms to Microsoft's standards for security, privacy,
 
 **Store listing**: Make sure that your extension's store listing sets correct user expectations and clearly communicates what the extension does.
 
-We'll continue gathering input about Developer experiences with extensions and updating these Best Practices.
+We'll continue gathering input about Developer experiences with extensions, and updating these Best Practices.

microsoft-edge/extensions-chromium/developer-guide/native-messaging.md

@@ -18,7 +18,7 @@ To acquire the extension and native app host, there are two different distributi
 
 *  Package your extension and the host together.  When a user installs the package, both the extension and the host are installed.
 
-*  Or, install your extension using the [Microsoft Edge Add-ons site](https://microsoftedge.microsoft.com/addons/), and your extension prompts users to install the host.
+*  Or, install your extension using the [Microsoft Edge Add-ons](https://microsoftedge.microsoft.com/addons/) site, and your extension prompts users to install the host.
 
 To create your extension to send and receive messages with native app hosts, do the following steps.
 

microsoft-edge/extensions-chromium/index.md

@@ -11,11 +11,11 @@ ms.date: 08/20/2024
 # Overview of Microsoft Edge extensions
 <!-- https://aka.ms/AboutEdgeAddons -->
 
-A Microsoft Edge _extension_, also called an _add-on_, is a small app that developers use to add or modify features of Microsoft Edge to improve a user's browsing experience.  An extension provides a niche experience or function that is important to a target audience.  You publish a Microsoft Edge extension at the [Microsoft Edge Add-ons site](https://microsoftedge.microsoft.com/addons/).
+A Microsoft Edge _extension_, also called an _add-on_, is a small app that developers use to add or modify features of Microsoft Edge to improve a user's browsing experience.  An extension provides a niche experience or function that is important to a target audience.  You publish a Microsoft Edge extension at the the [Microsoft Edge Add-ons](https://microsoftedge.microsoft.com/addons/) site.
 
-In Microsoft Edge Add-ons articles, the word _stores_ includes the [Microsoft Edge Add-ons](https://microsoftedge.microsoft.com/addons/) site.
+In Microsoft Edge Add-ons articles, _stores_ includes the Microsoft Edge Add-ons site.
 
-You can create a Microsoft Edge extension if you have an idea or product that is based upon either a specific web browser, or improvements to features of specific webpages.  Examples of *companion experiences* include ad blockers and password managers.
+You can create a Microsoft Edge extension if you have an idea or product that is based upon either a specific web browser, or improvements to features of specific webpages.  Examples of _companion experiences_ include ad blockers and password managers.
 
 An extension should include at least the following features:
 
@@ -91,7 +91,7 @@ You can submit and seek browser extensions in the following browser extension st
 *   [Firefox Browser Add-ons](https://addons.mozilla.org/firefox/extensions)
 *   [Chrome Web Store](https://chrome.google.com/webstore/category/extensions)
 *   [Opera addons](https://addons.opera.com/extensions)
-*   [Microsoft Edge Add-ons](https://microsoftedge.microsoft.com/addons/category/Edge-Extensions)
+*   [Microsoft Edge Add-ons](https://microsoftedge.microsoft.com/addons/)
 
 Some browser extension stores allow you to download listed extensions from other browsers.  However, cross-browser access isn't guaranteed by every store.  To make sure your users find your extension in different browsers, you should maintain a listing on each store.
 
@@ -101,15 +101,15 @@ Users might need to install your extension in different browsers. In this scenar
 <!-- ------------------------------ -->
 #### Migrate an existing extension to Microsoft Edge
 
-If you've already developed an extension for another Chromium-based browser, you can submit it to the [Microsoft Edge Add-ons site](https://microsoftedge.microsoft.com/addons/). You don't need to rewrite your extension or verify that it works in Microsoft Edge.  However, when you migrate an existing Chromium extension to other Chromium browsers, make certain the same APIs or alternatives are available for your target browser.
+If you've already developed an extension for another Chromium-based browser, you can submit it to the [Microsoft Edge Add-ons](https://microsoftedge.microsoft.com/addons/) site.  You don't need to rewrite your extension or verify that it works in Microsoft Edge.  However, when you migrate an existing Chromium extension to other Chromium browsers, make certain the same APIs or alternatives are available for your target browser.
 
 For more information on porting your Chrome extension to Microsoft Edge, see [Port Chrome extensions to Microsoft Edge](developer-guide/port-chrome-extension.md). After you port your extension to the target browser, the next step is to publish it.
 
 
 <!-- ------------------------------ -->
 #### Publish to the Microsoft Edge Add-ons site
 
-You publish a Microsoft Edge extension at the [Microsoft Edge Add-ons site](https://microsoftedge.microsoft.com/addons/).
+You publish a Microsoft Edge extension at the [Microsoft Edge Add-ons](https://microsoftedge.microsoft.com/addons/) site.
 
 To start publishing a Microsoft Edge extension, you must [register for a developer account](https://developer.microsoft.com/registration) with a Microsoft account (MSA) email account to submit your extension listing to the Microsoft Edge Add-ons site.  The email address of a Microsoft account (MSA) includes `@outlook.com`, `@live.com`, or `@hotmail.com`.  When you choose an email address to register, consider whether you must transfer or share ownership of the Microsoft Edge extension with other people in your organization.  After registration is complete, you can submit an extension listing.
 
@@ -128,7 +128,7 @@ After you've successfully submitted your extension, your extension undergoes a r
 <!-- ====================================================================== -->
 ## The Featured badge
 
-A **Featured** badge in the [Microsoft Edge Add-ons site](https://microsoftedge.microsoft.com/addons/) indicates that the extension has been determined to follow Microsoft's recommended best practices related to security, privacy, transparency, and user experience.
+A **Featured** badge in the [Microsoft Edge Add-ons](https://microsoftedge.microsoft.com/addons/) site indicates that the extension has been determined to follow Microsoft's recommended best practices related to security, privacy, transparency, and user experience.
 
 ![The Featured badge to the right of the extension name](./index-images/featured-badge.png)
 

microsoft-edge/extensions-chromium/publish/add-ons-site-curation.md

@@ -1,5 +1,5 @@
 ---
-title: Curation and review process for the Microsoft Edge Add-ons
+title: Curation and review process for the Microsoft Edge Add-ons site
 description: How an extension that's submitted to the Microsoft Edge Add-ons site is curated and reviewed by the Microsoft Edge Add-ons team.
 author: MSEdgeTeam
 ms.author: msedgedevrel
@@ -12,15 +12,17 @@ ms.date: 10/13/2023
 
 The Microsoft Edge Add-ons team curates the [Microsoft Edge Add-ons](https://microsoftedge.microsoft.com/addons/) site experience so that users can find all the items to customize their browser in one place, such as themes, extensions, and apps.
 
+Available _items_ to customize the user's browser includes themes, extensions, and apps.
+
 Before installing an item from the Microsoft Edge Add-ons site, users can learn more about the functionality, data permissions, and publisher by viewing the item's description and listing.
 
 
 <!-- ====================================================================== -->
 ## Organizing Microsoft Edge Add-ons items
 
-The Microsoft Edge Add-ons site organizes the items to help users discover the ones that are relevant to their interests.
+The Microsoft Edge Add-ons site organizes items (such as themes, extensions, and apps) to help users discover the ones that are relevant to their interests.
 
-Users can also discover the items they are interested in on the Microsoft Edge Add-ons in several ways, including:
+Users can discover extensions they're interested in at the Microsoft Edge Add-ons site in several ways, including:
 * The home page.
 * The Search bar.
 * Curated collections of extensions at the Microsoft Edge Add-ons site.
@@ -35,7 +37,7 @@ The following factors are used to organize items:
 <!-- ====================================================================== -->
 ## Security review
 
-The quality and compliance of the extension that is displayed at the Microsoft Edge Add-ons site is verified per the guidelines that are set in the developer policy.
+The quality and compliance of the item that's displayed at the Microsoft Edge Add-ons site is verified per the guidelines that are set in the developer policy.
 
 Extensions that violate the policy guidelines are not allowed in the Microsoft Edge Add-ons site.  There is a standard review process for each new item submission and new versions of items, per the developer policies.
 
@@ -46,7 +48,7 @@ See also:
 <!-- ====================================================================== -->
 ## Ranking
 
-Every item submitted to the Microsoft Edge Add-ons has detailed information about the item's characteristics, such as:
+Every item (such as theme, extension, or app) that's submitted to the Microsoft Edge Add-ons site has detailed information about the item's characteristics, such as:
 
 * Screenshots.
 * The description of the item's features and functionality.
@@ -59,7 +61,7 @@ The Search ranking of the item is based on these characteristics.
 <!-- ====================================================================== -->
 ## User feedback
 
-In the Microsoft Edge Add-ons, users can provide a rating and a written review for the item they are using. Users and developers can report an abusive review from within the review section of the item listing page.
+In the Microsoft Edge Add-ons site, users can provide a rating and a written review for the item they are using. Users and developers can report an abusive review from within the review section of the item listing page.
 
 Items are ranked for popularity based on user ratings at the Microsoft Edge Add-ons site.
 

microsoft-edge/extensions-chromium/publish/create-dev-account.md

@@ -10,7 +10,7 @@ ms.date: 11/01/2022
 ---
 # Register as a Microsoft Edge extension developer
 
-If you're new to Partner Center, this article will help you create a Partner Center account that you can use to submit Microsoft Edge extensions to the [Microsoft Edge Add-ons site](https://microsoftedge.microsoft.com/addons/).  This article covers company accounts (for enterprise developers), and individual accounts (for individual developers), as described in [Account types](#account-types) below.
+If you're new to Partner Center, this article will help you create a Partner Center account that you can use to submit Microsoft Edge extensions to the [Microsoft Edge Add-ons](https://microsoftedge.microsoft.com/addons/) site.  This article covers company accounts (for enterprise developers), and individual accounts (for individual developers), as described in [Account types](#account-types) below.
 
 If you have a Partner Center account, but the Primary Owner of the account isn't a Microsoft account (MSA), this article will help you create and link to a suitable account. You'll learn how to create a Microsoft account (MSA) if you don't have one, and help you link the Microsoft account (MSA) to your Partner Center account.
 
@@ -109,7 +109,7 @@ An individual account is appropriate for a developer not associated with a compa
 
 A company account is associated with an organization or business.  The account verification process is longer and involves confirmation that you're authorized to create the account for your company.  The duration of the process can range from a few days to a few weeks.  Your company might receive phone calls from Microsoft verification partners.
 
-For a company account, it's crucial to verify your Microsoft Edge program information when you enroll into a new Partner Center program.  This verification is needed to publish extensions to the Microsoft Edge Add-ons.  See [Verify your company account information](./verify-microsoft-edge-program.md).
+For a company account, it's crucial to verify your Microsoft Edge program information when you enroll into a new Partner Center program.  This verification is needed to publish extensions to the Microsoft Edge Add-ons site.  See [Verify your company account information](./verify-microsoft-edge-program.md).
 
 
 <!-- ------------------------------ -->
@@ -162,4 +162,4 @@ Other sites:
 * [Partner Center](https://partner.microsoft.com/dashboard/microsoftedge/public/login?ref=dd)
 * [account.microsoft.com](https://account.microsoft.com/account)
 * [Microsoft Store App Developer Agreement](https://go.microsoft.com/fwlink/?linkid=528905)
-* [Microsoft Edge Add-ons site](https://microsoftedge.microsoft.com/addons/)
+* [Microsoft Edge Add-ons](https://microsoftedge.microsoft.com/addons/)

microsoft-edge/extensions-chromium/publish/extensions-analytics.md

@@ -12,7 +12,7 @@ ms.date: 11/07/2022
 
 Microsoft announced the launch of the Extensions Analytics Dashboard on September 8, 2021. For more information, see the [Track your add-on's performance: extension analytics now available on Partner center](https://techcommunity.microsoft.com/t5/articles/track-your-add-on-s-performance-extension-analytics-now/m-p/2733351) blog post.
 
-You can view extension metrics from your [Partner Center dashboard](https://partner.microsoft.com/dashboard/microsoftedge/overview) and evaluate an extension's performance from [Microsoft Edge Add-ons](https://microsoftedge.microsoft.com/addons/).
+You can view extension metrics from your [Partner Center dashboard](https://partner.microsoft.com/dashboard/microsoftedge/overview) and evaluate an extension's performance from the [Microsoft Edge Add-ons](https://microsoftedge.microsoft.com/addons/) site.
 
 For example, you can identify regions in which the number of installations for your extension has increased in the past three months. You can also export this report as a CSV file.
 
@@ -26,7 +26,7 @@ Follow these steps to view your extension's analytics dashboard:
 <!-- ====================================================================== -->
 ## Analytics dashboard metrics
 
-From the analytics dashboard you can view metrics for the **Last month**, **3 months**, **6 months**, or **All time** (the period since your extension has been published to the Microsoft Edge Add-ons).
+From the analytics dashboard you can view metrics for the **Last month**, **3 months**, **6 months**, or **All time** (the period since your extension has been published to the Microsoft Edge Add-ons site).
 
 
 <!-- ------------------------------ -->
@@ -53,7 +53,7 @@ The following screenshot shows the **Weekly users** who have enabled and disable
 <!-- ------------------------------ -->
 #### Installs
 
-The **Installs** metric displays the total number of successful installs of your extensions per day from the Microsoft Edge Add-ons.
+The **Installs** metric displays the total number of successful installs of your extensions per day from the Microsoft Edge Add-ons site.
 
 The following screenshot shows daily successful installations for the last month.
 
@@ -63,9 +63,9 @@ The following screenshot shows daily successful installations for the last month
 <!-- ------------------------------ -->
 #### Impressions
 
-The **Impressions** metric captures the total number of page views and user visits to your extension product page on Microsoft Edge Add-ons. The data points are based on weekly or daily totals depending on the selected time range.
+The **Impressions** metric captures the total number of page views and user visits to your extension product page at the Microsoft Edge Add-ons site.  The data points are based on weekly or daily totals depending on the selected time range.
 
-The following screenshot shows **Impressions** for an extension page over a three month period.
+The following screenshot shows **Impressions** for an extension page over a three month period:
 
 ![Impressions for your extension over the past 3 months](./extensions-analytics-images/extensions-analytics-weekly-users-impressions.png)
 
@@ -109,6 +109,6 @@ The following screenshot shows Installs per Language over a six month period.
 > ![Language distribution for your extension](./extensions-analytics-images/extension-analytics-installs-filter-language-6-months.png)
 
 The Analytics Dashboard helps you better understand and engage with your extension users. For information about other 
-features launched on Partner Center, see [Released features for Microsoft Edge Add-ons - Microsoft Edge Developer documentation | Microsoft Docs](/microsoft-edge/extensions-chromium/whats-new/released-features).
+features launched on Partner Center, see [Released features for Microsoft Edge Add-ons](../whats-new/released-features.md).
 
 Share your feedback, questions, and comments with the team on Twitter [@MSEdgeDev](https://twitter.com/msedgedev/) or via the [Microsoft Edge Insider forums on TechCommunity](https://techcommunity.microsoft.com/t5/articles/manifest-v3-changes-are-now-available-in-microsoft-edge/m-p/1780254).